CultureMap engaged Cloudforest to evaluate their web properties, make content strategy and user experience recommendations, and to implement the necessary interaction and visual design changes.
CultureMap’s home page had grown organically over time as needs arose. Their design system emphasized decoration over information hierarchy. These two trends combined to create a cluttered and noisy look and feel that failed to emphasize content that is relevant to CultureMap’s audience. Cloudforest redesigned the home page to provide an approach that emphasizes information hierarchy, visual appeal, and a focus on excellent editorial copy and photography.
We simplified CultureMap’s navigation, and optimized it for the interests of each of CultureMap’s regional audiences (Houston, Dallas, and Austin).
New Article Layouts
CultureMap’s editorial staff desired new layouts designed for video or photography rich posts that incorporate social sharing functionality, and utilizing a clean and modern look and feel.
The City Guide, a centerpiece of CultureMap’s properties, contains hundreds of curated reviews and collections of popular locations. Cloudforest redesigned the City Guide to make it much easier for readers to immediately find the content they want, whether they are searching by category, location, or other attributes.
Cloudforest streamlined the subscribe/unsubscribe process, and redesigned the newsletter for a visually rich approach with an emphasis on showcasing excellent photography.