CultureMap
project name

CultureMap

CultureMap engaged Cloudforest to evaluate their web

description
  • Client:

    CultureMap

  • Our Role:

    User Experience Design & Content Strategy

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CultureMap engaged Cloudforest to evaluate their web properties, make content strategy and user experience recommendations, and to implement the necessary interaction and visual design changes.

Home Page

CultureMap’s home page had grown organically over time as needs arose. Their design system emphasized decoration over information hierarchy. These two trends combined to create a cluttered and noisy look and feel that failed to emphasize content that is relevant to CultureMap’s audience. Cloudforest redesigned the home page to provide an approach that emphasizes information hierarchy, visual appeal, and a focus on excellent editorial copy and photography.

CultureMap Home Page

CultureMap Home Page

 

Global Navigation

We simplified CultureMap’s navigation, and optimized it for the interests of each of CultureMap’s regional audiences (Houston, Dallas, and Austin).

New Article Layouts

CultureMap’s editorial staff desired new layouts designed for video or photography rich posts that incorporate social sharing functionality, and utilizing a clean and modern look and feel.

CultureMap Slideshow Template

CultureMap Slideshow Template

 

City Guide

The City Guide, a centerpiece of CultureMap’s properties, contains hundreds of curated reviews and collections of popular locations. Cloudforest redesigned the City Guide to make it much easier for readers to immediately find the content they want, whether they are searching by category, location, or other attributes.

CultureMap City Guide

CultureMap City Guide

 

Newsletter

Cloudforest streamlined the subscribe/unsubscribe process, and redesigned the newsletter for a visually rich approach with an emphasis on showcasing excellent photography.

CultureMap Newsletter

CultureMap Newsletter